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Log in to your
TraQline Account
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Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)

We measure the market
to help you focus on your strategy

TraQline, the most trusted source for
market insights & consumer data in the US and Canada.

Serving the Consumer Durables Industry for 20+ years

Don’t see the category you’re looking for?

Go Beyond Web and POS Data

On the surface TraQline is the industry’s best tool for measuring competitive market share, but dig deeper and you will find more than just market share. From the why behind the buy to channel performance, our easy to access PowerPoint reporting, analysis tools, and standardized reports will help you outmaneuver your competition. Each of our clients is assigned an account executive who is an expert not only in how to access behavioral and purchase data, but also how to interpret it.

TraQline empowers global brands to grow share

Your industry is one-of-a-kind

So is your position in the market. Learn how key industry metrics and market insights can drive cost-effective transformations, address current challenges, and create new opportunities.

TraQline Solutions

Our sales have been slowing at one of our major retailers. In preparation for a retail meeting, we used the TraQline Draw/Close Rate report. This helped us determine we had a substantial close rate when the customers purchased, but the foot traffic was declining. This shifted our discussion from supplier product performance to increasing product awareness through advertising and other partnership initiatives. https://traqline.com/wp-content/uploads/2020/07/right-quote.png
Karen F.
Briggs & Stratton

How to sign up

TraQline is a subscription based service offered to retailers, manufacturers, suppliers, and analysts.
Subscriptions are available for a minimum of one year and are based on the categories to which you subscribe.

To set up your TraQline subscription.

From our Newsroom

Blog Posts

Price Elasticity: It’s not always about the money

Economic theory teaches that price and demand are inversely related. As a product’s price increases, demand for the item drops. A drop in the market price almost always leads to an increase in demand. While economic theories depend on ‘all things being equal’, the idea of price and demand carries over to the retail sector.

Blog Posts

Gender’s Role in Purchases: Reaching Your Target Demographic

You know advertising is vital to a business when a thirty-second spot during the Superbowl has no shortage of buyers, even with its multi-million dollar price tag. All consumers reached through ads have the potential to become buyers. Understanding who makes household purchase…

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Log in to your
TraQline Account
Not a TraQline customer?
Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)
TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.