Major Exercise Equipment

Exercise Equipment Sales Competitive Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Exercise Equipment market?

Get your questions answered

Amazon, Walmart and Dicks were the top 3 retailers in the US, representing 48% of the Exercise Equipment market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Proform had the highest close rate of the leading Exercise Equipment. Golds Gym was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Treadmills, Peleton had the highest unit growth rate in the past year. The TraQline survey is conducted every calendar quarter and provides timely insights.
74% of Treadmill buyers shopped online while 48% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Treadmills was $700, up 15% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
55% of Stationary Bike buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Stationary Bike buyers shop at both Amazon and Walmart, Amazon wins 67% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Stationary Bike buyers shop both Peleton and Schwinn, Peleton wins 73% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Features desired were the top 2 reasons for brand purchase in Exercise Equipment. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Exercise Equipment. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Exercise Equipment, 14% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
The number 1 reason consumers buy Treadmills is to Lose weight. TraQline can provide trends and insights on specific metrics of each product category.
No other source can match TraQline’s depth of coverage and reliability
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Market Coverage
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Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
Line Review
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive
    weaknesses
Pricing Trends
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
Online vs. Brick
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
Shopping Trends
  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but
    not bought
  • Market Share
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive weaknesses
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
  • Why Bought Brand
  • Brand shopped but not bought
  • Stores bough
  • Showrooming
  • # Stores Shopped
  • Why bought store

Exercise Equipment Insights from TraQline’s Q2 2020 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
  1. Average Price Paid for Exercise Equipment - Total was $523. This was up 12% from last year and up 20% for 5 years ago.
  2. Of the online Exercise Equipment - Total purchases, 10% were shipped to store. 88% had it shipped to their home.
  3. Nordic Track and Peleton had highest consideration rates of all of the brands.
  4. Peleton had the highest online purchase rate of any of the leading brands.
  5. Internet and Amazon has gained dollar share the past 2 consecutive years.
  6. Millennials top two favorite retailers are Academy and Dicks.
Why our clients trust TraQline to track these brands and stores?

Exercise Equipment categories measured by TraQline

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Go to Market with Confidence

Global leaders in the Exercise Equipment market trust TraQline to help
them compete for market share. Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Identify Opportunities
to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
Launch Successful
New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.
Measure Brand and
Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Track Regional and
National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Prepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Compare Online vs.
Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge. Learn more >
New features? New geographies? Key demographic segments? Measure trends when they start. Learn more >
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products. Learn more >

Tracking share shouldn’t rely on a retailer or their website, get sell-through data directly from the consumers who buy products.
Learn more >

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more >

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more >

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more >

No other source provides TraQline’s comprehensive view on Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more >

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