Amazon, Walmart and Wayfair were the top 3 retailers in the US, representing 30% of the Indoor/Outdoor Furniture market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Mainstays had the highest close rate of the leading Indoor/Outdoor Furniture brands. Ikea was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Family Room/Living Room Furniture, Wayfair had the highest unit growth rate in the past year. The TraQline survey is conducted every calendar quarter and provides timely insights.
56% of Family Room/Living Room Furniture buyers shopped online while 31% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Bedroom Furniture was $617, down 12% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
64% of Bedroom Furniture buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Indoor/Outdoor Furniture buyers shop at both Amazon and Walmart, Amazon wins 50% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Indoor/Outdoor Furniture buyers shop both Ashley Furniture and Ikea, Ashley Furniture wins 53% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Good selection of products were the top 2 reasons for store purchase in Family Room/Living Room Furniture. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Bedroom Furniture, 12% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
42% of patio furnture was purchased as part of a set. TraQline can provide trends and insights on specific metrics of each product category.