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Contact us via chat, email, or give us a call (502-271-5250)

Paint and Stain Sales Competitive Insights

How are you staying ahead of changing trends, customer preferences,
and all your competitors in the Paint and Stain market?

Get your questions answered

Home Depot, Lowe's and Sherwin Williams were the top 3 retailers in US representing 73% of the Interior Paint market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Rustoleum had the highest close rate of the leading Paint & Stains & Spray/Aerosol Paint brands. Behr was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Paint & Stains & Spray/Aerosol Paint, Rustoleum had the highest unit growth rate in the past year. The TraQline survey is conducted every calendar quarter and provides timely insights.
9% of Primer buyers shopped online while 2% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Exterior Paint per Ticket was $80 up 7% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
56% of Spray Paint/Aerosol Paint buyers were Female. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When Paint & Stains & Spray/Aerosol Paint buyers shop at both Home Depot and Lowe's, Home Depot wins 59% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Exterior Stain/Sealer buyers shop both Behr and Thompsons, Behr wins 72% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Quality product and Competitive price were the top 2 reasons for brand purchase in Paint & Stains & Spray/Aerosol Paint. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Good selection of products and Competitive price were the top 2 reasons for store purchase in Paint & Stains & Spray/Aerosol Paint. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Primer, 9% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
More buyers are purchasing Semi Gloss type paint over Flat, Satin, Eggshell finish paint, etc. TraQline can provide trends and insights on specific metrics of each product category.
No other source can match TraQline’s depth of coverage and reliability
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Market Coverage
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Brands Reported
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Go Beyond Web and POS Data

TraQline gives you unparalleled insight into consumers’ minds. Our data marries technology and sound consumer insights research to help you make better decisions, faster.
Competitive Sales
  • Market Share​
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
Line Review
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive
    weaknesses
Pricing Trends
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
Online vs. Brick
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
Shopping Trends
  • Why Bought Brand
  • Stores bought
  • Showrooming
  • # Stores Shopped
  • Why bought store
  • Brand shopped but
    not bought
  • Market Share
  • Brand / Retailer Mix
  • Sales by price
  • Regional Performance
  • All Brands
  • All Retailers
  • Retailer share
  • White space analysis
  • Popular features
  • Retailer weakneses
  • Competitive weaknesses
  • 10 years of history
  • All brands / retailers
  • Online
  • Brick and Mortar
  • Feature Pricing
  • All Brands
  • All Retailers
  • Price Differences
  • Amazon vs. Best Buy
  • Shop online
  • Why Bought Brand
  • Brand shopped but not bought
  • Stores bough
  • Showrooming
  • # Stores Shopped
  • Why bought store

Paint and Stain Insights from TraQline’s Q2 2020 Data

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out. Our research uncovers WHY consumers buy and what features are most important to customers.
  1. Average Price Paid for US Paint & Stains & Spray/ Aerosol Paint was $39. This was down 5% from last year and down 3% for 5 years ago.
  2. Of the online US Paint & Stains & Spray/ Aerosol Paint purchases, 26% were shipped to store. 74% had it shipped to their home.
  3. Behr and Rustoleum had highest consideration rates of all of the brands.
  4. Krylon had the highest online purchase rate of any of the leading brands.
  5. Lowe's and Walmart has gained dollar share the past 2 consecutive years.
  6. Baby Boomers top two favorite retailers are Ace Hardware and Sherwin Williams.
Why our clients trust TraQline to track these brands and stores?

Paint and Stain categories measured by TraQline

Don’t see the category you’re looking for?
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Go to Market with Confidence

Global leaders in the Paint and Stain market trust TraQline to help them compete for market share. Our data and insights are leveraged to:
Defend Competitive Threats
TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge.
Identify Opportunities
to Gain Share
New features? New geographies? Key demographic segments? Measure trends when they start.
Launch Successful
New Products
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products.
Measure Brand and
Retailer Performance

Tracking share shouldn’t rely on a retailer or their website. Get purchase data directly from the consumers who buy products.

Uncover Purchase Motivation
Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Track Regional and
National Players
EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Prepare for Line Reviews
No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Compare Online vs.
Brick & Mortar Sales

TraQline’s delivers a comprehensive view of Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.

TraQline measures sales changes for all brands and all retailers, including nascent brands and retailers as they emerge. Learn more >
New features? New geographies? Key demographic segments? Measure trends when they start. Learn more >
TraQline helps Identify the gaps in the market and measure your success so you can launch successful new products. Learn more >

Tracking share shouldn’t rely on a retailer or their website, get sell-through data directly from the consumers who buy products.
Learn more >

Go beyond register receipts and understand why consumers buy at a particular store, purchase specific brands, and why they buy the product.
Learn more >

EVERY DMA and EVERY MSA is represented in TraQline, allowing you to measure small players in the marketplace.
Learn more >

No other source is trusted like TraQline for its ability to track the market and provide insights during a Line Review.
Learn more >

No other source provides TraQline’s comprehensive view on Online vs. Brick & Mortar, measuring online retailers like Amazon and multi-channel splits like Best Buy.
Learn more >

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See what our users have to say about TraQline

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Log in to your
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Not a TraQline customer?
Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)
TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.