Amazon, Best Buy and Walmart were the top 3 retailers in the US representing 63% of the Stereo Headphones market. The TraQline survey methodology ensures all outlets and brands are represented in the share calculations.
Samsung had the highest close rate of the leading TV & Audio brands. Bose was second. 600,000 survey responses were collected in the past year to measure brand shares.
Of the leading brands for Wireless Separate Home Speakers, JBL had the highest unit growth rate in the past year. The TraQline survey is conducted every calendar quarter and provides timely insights.
60% of TV & Audio buyers shopped online while 34% bought online. Online vs. brick splits are tracked for all retailers and brands.
The average price paid for Wireless Separate Home Speakers was $89, down 26% versus three years ago. TraQline measures price paid by retailer, brand, feature, geography, demographic, etc.
60% of TV & Audio buyers were Male. TraQline goes beyond SKU information, collecting data on "who" is buying the products.
When TV & Audio buyers shop at both Walmart and Best Buy, Walmart wins 56% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
When Voice assistant/Smart Speaker buyers shop both Google and Amazon Echo, Google wins 53% of the time. TraQline measures shopping behavior including stores shopped, walk rates, and more.
Competitive price and Quality product were the top 2 reasons for brand purchase in Television. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Competitive price and Good selection of products were the top 2 reasons for store purchase in TV & Audio. TraQline measures purchase drivers such as why they purchased a brand at a retailer.
Of those who bought Stereo Headphones, 13% are from California. With Geography as detailed as Zip+4, TraQline can help with door-to-door analysis and other geographic insights.
Samsung has the highest share of TV's 50" and above. TraQline can provide trends and insights on specific metrics of each product category.