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Not All Categories Are Created Equal: Auto Batteries

In this ongoing series, I will create some discussion around smaller consumer durables categories that help drive the bottom line but don’t always make headlines. Remember: Not all categories are created equal but having the right data and insight can bring success to all categories.

Home Improvement

Windows & Doors Market Infographic

Our quarterly survey will help you understand who’s buying windows & doors, where they’re buying them, and what drives their decisions. Our Windows & Doors Market infographic will help you answer the following questions about the US Windows & Doors market and how it is changing

Infographics

Outdoor Power Equipment Market Infographic

Our quarterly survey will help you understand who’s buying computer products, where they’re buying them, and what drives their decisions. Our Outdoor Power Equipment Market infographic will help you answer the following questions about the US OPE market and how it is changing,

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TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.