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Consumer Loyalty High For OPE Repair Parts

FOR IMMEDIATE RELEASE

CONSUMER LOYALTY HIGH FOR OPE REPAIR PARTS

While brands like Stihl and WORX inspire loyalty, others have room to grow.

LOUISVILLE, Ky (November 30, 2018)—According to TraQline’s most recent Maintenance and Replacement Parts™ (MRP) survey, on average 35% of people who own a specific brand of OPE product will buy replacement parts or products that are the same brand as the OPE product. The survey, which tracks purchasing and consumer behavior for upkeep of outdoor power equipment products, also revealed which brands are more likely to inspire consumer loyalty than others. For example, more than half of consumers who are purchasing replacement parts for a WORX or Stihl branded OPE will choose that brand for the replacement or maintenance product as well.

“We’ve seen some brands that have inspired consumer loyalty,” says David Garcia, a Director of National Accounts for TraQline™, “However, while third party brands are doing well with most products, the majority of OEMs have ample opportunity to increase loyalty to their respective brands.”

Other takeaways from this recent survey include:

  • Replacement and maintenance parts are most frequently bought for mowers (both walk-behind and zero turn/riding), and least frequently bought for hedge trimmers and snow throwers
  • The most commonly purchased repair and maintenance parts are oil and spark plugs for lawn mowers, trimmer lines for line/string trimmers, and chains for chain saws.
  • About 16% of consumers don’t know the brand name of the replacement parts they purchased.

About TraQline

TraQline™ delivers improved market intelligence for US retailers and manufacturers. TraQline™ launched its Maintenance and Repair Parts (MRP) survey in January 2018 to capture consumer purchases of OPE maintenance and replacement parts in retail stores. Its syndicated survey solutions provide consumer market research and insights that can be customized based on the individual needs of the retailers and manufacturers. For more information, please visit http://www.traqline.com, or follow us on Twitter (@TraQline) for updates on our products and consumer trends.

For more information, contact Eric Voyer: 502-271-5267 or ericv@traqline.com.

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TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.