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Majority of American Consumers Feel Comfortable With Smart Home

FOR IMMEDIATE RELEASE

MAJORITY OF AMERICAN CONSUMERS FEEL COMFORTABLE WITH SMART HOME

56% of American consumer report feeling extremely or very comfortable with smart home products.

LOUISVILLE, Ky (February 13, 2019)—Internet connected homes have gone beyond niche early adopters, with the majority (56%) Americans feeling comfortable with IoT technology. In TraQline’s inaugural Smart Home survey, 69% of household reported owning a smart product. Further, 35% of consumers reported having bought a smart product within the past six months. TraQline’s Smart Home survey covers not only penetration and purchase of smart home products, but the usage and attitudes of consumers—including who’s using the products and how often.

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“Of the 2,045 households surveyed, nearly 70% owned a smart home product. For those smart products owned, over 60% of the time consumers are extremely interested or very interested in buying another,” says Brennan Callahan, a director of National Accounts for TraQline, “This shows the value consumers place on the convenience of smart home products”

Other takeaways from this recent survey include:

  • The top three factors that influence a consumer’s smart product purchase are Price (68%), Ease of Use (50%), and Security concerns (37%).
  • 39% of consumers surveyed indicate that they plan to purchase a smart thermostat within the next six months (44% intend to purchase a smart home security camera).
  • 40% of smart products are used two or more times a day.

TraQline Smarthome provides additional usage and attitudes for 27 different categories, measuring attributes such as: why people purchase, who in household uses smart functions, type of devices controlled by Alexa and Google, importance of smart home features, features desired, and more.

About TraQline

Syndicated by The Stevenson Company, the TraQline™ suite of market data delivers improved market intelligence for US retailers and manufacturers. TraQline™ launched its Smart Home survey in November 2018 to capture consumer purchases and usage/attitudes of smart home products. When combined with 300,000 TraQline US respondents, this bi-annual survey is the largest of its kind.

TraQline’s syndicated survey solutions provide consumer market research and insights that can be customized based on the individual needs of the retailers and manufacturers. For more information, please visit http://www.traqline.com or follow us on Twitter (@TraQline) for updates on our products and consumer trends.

For more information, contact Eric Voyer: 502-271-5267 or ericv@traqline.com.

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TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.