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News & Insights

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Research Insights

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5 Research Projects to Schedule in 2020

2019 is nearly over, and you are probably deep into planning mode for your 2020 research project needs. If you are having trouble brainstorming projects that will meet your needs, we have 5 research projects that should be on your radar for next year.

Blog Posts

7 Timeless Tips for Testing Electronic Surveys

You have worked with the team/client to identify survey goals, written clear and concise questions, confirmed that question order is appropriate to not bias results, and located potential respondents to interview. You are almost ready to start collecting valuable data.

Blog Posts

How to Tell if Statistics are Accurate – 7 Helpful Ways

Accurate statistics have become increasingly important as the world becomes more quantitative, . They show up in fields such as medicine, education, politics, and, of course, market research. Consumers can find statistics everywhere, on websites, in marketing copy, and on social media posts.

Blog Posts

Multivariate Analyses for Market Research

Unlike univariate and bivariate statistical methods, a multivariate analysis can analyze more than one relationship at a time. It is a broad term and there are several multivariate data analysis methods, each with its own purpose.

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TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.