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Major Appliances

Competitive Intelligence

$ Spending Spree $

The much-maligned Millennial generation has been talked about endlessly, and accused of killing every market – from napkins to golf. So when Millennials, along with their younger siblings, Gen Z, aren’t busy destroying industries, where is their money going?

Blog Posts

Kenmore is the Diamond in the Rough for Sears

In its heyday, the Kenmore brand once commanded the largest share of major appliance sales. At the beginning of its steady decline beginning in 2009, Kenmore’s share was 20%. Today, it holds just over 10% of the market share.

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TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.