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Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)

Prepare for Line Reviews

No other source is trusted like TraQline for its ability to
track the market and provide insights during a Line Review

TraQline is the most trusted source for Line Reviews

TraQline collects data directly from consumers who buy your products. 

In preparing for your line review, you can harness the power of these key metrics to assess your competition, confidently protect your brand, and increase market share.

Use TraQline’s tools to help with your line review

Whether using our preformatted Head-to-Head reports, our Category Analysis Template, or our Opportunity Funnel™ reports, TraQline has tools to make your line review successful.

Retailer market share
Identify pricing gaps
Identify feature gaps
Market trends
Who’s buying products?

TraQline will help you have a successful line review

Our capability to track online vs. brick & mortar sales across all retailers in the US and Canada gives our clients the data they need to make better decisions.
Your retailer requests data from a reliable, consistent, and trusted industry source.
TraQline is an unbiased source for share and behavior data. Due to it’s reliability, retailers know – and often demand – TraQline data at their line reviews.
All you have to present for your line review is your own sales data and trends.
Our comprehensive methodology allows you to share both brand and retailer competitive insights. This helps you show your partners where you can work together to fill in gaps and gain share.
Your last line review was fell flat. You need insights that will wow your retailer.

TraQline line review tools are built right in. From our Opportunity Funnel™ reports to our Market Overview Report, spend more time understanding the market and less time pulling data.

You need to convince your retailer to stock more of your SKUs to fill a market need.
With the ability to measure trends across a 10 year period, TraQline provides insight into emerging trends you can capitalize on with your product offerings.

We measure the market while you focus on your strategy.

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Unbiased Market Research Data

TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables which identify why consumers buy specific products and brands, and  why they chose to purchase from a specific retailer.

Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.

TraQline tracks most industries

Featured Resources

Blog Posts

Not All Categories Are Created Equal: Auto Batteries

In this ongoing series, I will create some discussion around smaller consumer durables categories that help drive the bottom line but don’t always make headlines. Remember: Not all categories are created equal but having the right data and insight can bring success to all categories.

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Log in to your
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Not a TraQline customer?
Learn about the benefits of TraQline here
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Contact us via chat, email, or give us a call (502-271-5250)
TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.