Log in to your
TraQline Account
Not a TraQline customer?
Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)
Log in to your
TraQline Account
Not a TraQline customer?
Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)

Identify Opportunities to Gain Share

Grow your brand with TraQline data and insights.

Find New Ways to Increase Market Share

TraQline collects data directly from consumers who buy your products.  These data helps you to identify retailer white space, assess your competition’s weaknesses, confidently protect your brand, and even increase market share.

TraQline Provides You with Essential Growth Metrics

Sales growth without a corresponding growth in market share points to underperforming products. TraQline’s insights help you identify opportunities to gain share in a variety of areas including geography, product features, price points, emerging retailers and more.
Identify Growing Trends
Analyze Gaps (Price, feature, Geo)
Competitive Assessment
Assortment Plan
Track Performance

Know Your Market and Build Your Brand

Our capability to accurately track online vs. brick & mortar sales across all retailers in the US and Canada gives our clients the data they need to make better decisions.
Your sales are growing yet you are losing share.
TraQline can help you identify if the market is growing faster than you. This can happen if your sales are growing and you are losing share. TraQline can provide insights on where you are falling short relative to overall market growth.
A new feature that you do not offer is taking market share.
TraQline can identify product features that are gaining share (e.g. new colors, sizes, technologies). This can help you focus your new product development efforts on features that have the highest growth potential.
I don’t have the right product lineup on the floor.

TraQline market data can be analyzed by price, region, demographic, etc. So you can use it to uncover competitor strengths, weaknesses, or where there is white space on the floor at your retail partners or competitors.

I lost shelf space at my retailer.
A loss of shelf space will typically correlate to a loss of share. Use TraQline to identify new retail partners, emerging product features, and gaps in your competitor’s lineup –recovering critical market share.

We measure the market while you focus on your strategy.

border image

Unbiased Market Research Data

TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables which identify why consumers buy specific products and brands, and  why they chose to purchase from a specific retailer.

Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.

TraQline tracks most industries

Featured Resources

Blog Posts

Not All Categories Are Created Equal: Auto Batteries

In this ongoing series, I will create some discussion around smaller consumer durables categories that help drive the bottom line but don’t always make headlines. Remember: Not all categories are created equal but having the right data and insight can bring success to all categories.

Download your
FREE INFOGRAPHIC

Call us at

+1-502-271-5250

Or connect with us on our Contact Page

This website uses cookies to ensure you get the best experience on our website.

Log in to your
TraQline Account
Not a TraQline customer?
Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)
TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.