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Log in to your
TraQline Account
Not a TraQline customer?
Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)

Successfully Launch New Products

New product development requires current data
on your competition, pricing, features and more.

Launch New Products with Confidence

TraQline captures the latest product trends directly from consumers who buy your products. 

Use these consumer insights to assess your competition, confidently launch new products, protect your brand, and even increase market share.

We Provide The Tools To Launch Successful New Products

No single tool can give you all the answers to “How do I launch a new product?”, but TraQline provides you with answers to some of the most important questions that need to be answered. We answer questions like:
How do I find the white space in an industry?
What trends are emerging?
Who is the target demographic in a category?
Which brands are successful?
Which stores align with my target demographic?
What percent of the category is sold online?

How to Launch a Successful New Product

With 100+ variables available, TraQline provides you the ability to draw key insights from the data to develop your strategy prior to your new product launch. In addition, we provide the tools to track performance after product launch.
You have a new product that no retailer wants to put on their shelves.
TraQline identifies which products and features are having the most success in the market. Retailers will not want to offer products that are underachieving in the market.
A new product you launched fails to meet sales expectations.
With TraQline, you can compare your product attributes to the ones that are most successful in the market (price, features, positioning). This will allow you to identify the gaps in your product offering.
You want to expand your product platform but need to know the next logical category.

Benchmark your current categories to one of our 270+ categories to help identify opportunities. Measure trends on related categories in your industry or adjacent ones.

You are launching a new premium line and you need to know what the optimal price point.
TraQline offers many insights on price points such as which price point is gaining share and which brands and retailers are over or under indexing in those price levels.

We measure the market while you focus on your strategy.

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Unbiased Market Research Data

TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables which identify why consumers buy specific products and brands, and  why they chose to purchase from a specific retailer.

Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.

TraQline tracks most industries

Featured Resources

Blog Posts

Not All Categories Are Created Equal: Auto Batteries

In this ongoing series, I will create some discussion around smaller consumer durables categories that help drive the bottom line but don’t always make headlines. Remember: Not all categories are created equal but having the right data and insight can bring success to all categories.

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Log in to your
TraQline Account
Not a TraQline customer?
Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)
TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.