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Log in to your
TraQline Account
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Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)

Compare Online vs. Brick & Mortar sales

Only TraQline provides comprehensive insights measuring
online retailers like Amazon and multi-channel retailers like Best Buy

Track the Entire Channel – not just one!

TraQline collects data directly from the consumers who buy your products. Harness the power of these key metrics to assess your competition, confidently protect your brand, and increase market share.

Online vs. Brick and Mortar – TraQline has it all

Regional players can be a strong ally…or a menacing threat. Our door-to-door analysis process helps you measure regional players’ performance compared to National and online retailers.

Start with total market
Online vs. Brick & Mortar mix
Compare Online share to
Brick & Mortar Share
Analyze price, feature, demographics for each
Identify opportunities to win

Assess Online vs. Brick and Mortar performance

Our capability to track online vs. brick & mortar sales across all retailers in the US and Canada gives our clients the data they need to make better decisions.
Your traditional brick & mortar channel sales are growing yet you are still losing share.

TraQline breaks out shares by online vs brick & mortar. Is the market’s online mix increasing? TraQline will help create a multi-channel strategy to maximize sales growth.

The average price paid for your product is declining.
TraQline offers the ability to breakout down average price paid by online vs brick and mortar. Are the low online price offerings eating into your profits?
You want an Amazon comparison but your retailer sells both offline and online.

In addition to Brick and mortar sales, TraQline can provide shares and trends for online only. Analyze your online trends directly against Amazon.

You have no visibility into DTC (Direct to Consumer) brands.
With TraQline’s extensive methodology, you can measure all channels: brick, online, even mail and television sales. This builds a complete picture of the market.

We measure the market while you focus on your strategy.

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Unbiased Market Research Data

TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables which identify why consumers buy specific products and brands, and  why they chose to purchase from a specific retailer.

Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.

TraQline tracks most industries

Featured Resources

Blog Posts

Not All Categories Are Created Equal: Auto Batteries

In this ongoing series, I will create some discussion around smaller consumer durables categories that help drive the bottom line but don’t always make headlines. Remember: Not all categories are created equal but having the right data and insight can bring success to all categories.

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Log in to your
TraQline Account
Not a TraQline customer?
Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)
TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.