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Log in to your
TraQline Account
Not a TraQline customer?
Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)

Uncover Consumer Purchase Motivation

TraQline’s Why Behind The Buy data gives you
accurate insights into consumer purchase motivation.

Know the Why Behind the Buy

TraQline’s purchase motivation data comes directly from consumers who buy your products. 

Use the power of WHY to assess your competition, confidently protect your brand, and even increase market share.

Understand the Why Behind the Buy

Get inside the mind of your consumer to improve marketing, merchandising, and satisfaction. Use TraQline’s valuable insights to uncover consumer purchase motivations.
Why bought store
Why bought brand
Why bought product

Learn What Drives Your Customers' Purchase Decisions

Our capability to accurately track online vs. brick & mortar sales across all retailers in the US and Canada gives our clients the data they need to make better decisions.
Your product launch underperforms at a key retailer.

TraQline identifies retailer and brand purchase drivers (why consumers buy at a specific retailer). You may have a value proposition that is not appealing to the retailer’s target market (e.g. high price at Walmart).

Your existing sales are declining. You do not know why.

TraQline enables you to identify the purchase drivers for your brand compared to your competitors. This can help identify gaps in your value proposition.

You are planning a marketing campaign, but you need to know who to target.

TraQline provides demographic profiles of those that are considering or purchasing in the category. Drill down specifically to your brand or your competitor’s brand.

Why do consumers buy the products they buy?

TraQline measures why consumers purchased the brand, retailer, and product. This allows you to index your performance with your competitors and the industry.

We measure the market while you focus on your strategy.

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Unbiased Market Research Data

TraQline independently tracks sales for all brands and retailers in the US and Canada and provides our clients with the power to act on marketplace trends. Our data helps you understand the why behind the buy with our exclusive “Purchase Process” variables which identify why consumers buy specific products and brands, and  why they chose to purchase from a specific retailer.

Our online shopping metrics track more than just online purchases. We track which websites consumers make purchases from and what activity led up to the transaction. Paired with our brand and retailer metrics and online vs. brick & mortar purchases, TraQline provides a comprehensive view of consumer behavior.

TraQline tracks most industries

Featured Resources

Blog Posts

Not All Categories Are Created Equal: Auto Batteries

In this ongoing series, I will create some discussion around smaller consumer durables categories that help drive the bottom line but don’t always make headlines. Remember: Not all categories are created equal but having the right data and insight can bring success to all categories.

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Log in to your
TraQline Account
Not a TraQline customer?
Learn about the benefits of TraQline here
Need a login, have questions, or problems logging in?
Contact us via chat, email, or give us a call (502-271-5250)
TraQline's Dave Stevenson, PH.D President & CEO
Dave Stevenson, PH.D
President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.